{"id":7136,"date":"2024-10-28T13:38:26","date_gmt":"2024-10-28T13:38:26","guid":{"rendered":"https:\/\/live-event-concept.pantheonsite.io\/insights\/events-dont-need-tech-for-techs-sake-they-need-strategy\/"},"modified":"2025-05-21T08:45:52","modified_gmt":"2025-05-21T08:45:52","slug":"events-dont-need-tech-for-techs-sake-they-need-strategy","status":"publish","type":"insights","link":"https:\/\/www.eventconcept.com\/us\/insights\/events-dont-need-tech-for-techs-sake-they-need-strategy\/","title":{"rendered":"Events don\u2019t need tech for tech\u2019s sake \u2013 they need strategy"},"content":{"rendered":"\n
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Immersive technology has become one of the biggest buzzwords in events. Terms like AI, VR, and AR are constantly thrown around in pitches, the assumption being that by adding the latest shiny tech, an event will instantly become cutting-edge, engaging, and unforgettable. But the truth is, immersive tech, when used for tech\u2019s sake, is often more of a distraction than a meaningful enhancement.<\/h2>\n\n\n\n

The problem we\u2019re seeing is brands jumping on the tech bandwagon without a clear understanding of how it serves their objectives. \u201cConsider AI in your pitch,\u201d is a phrase we\u2019re now all too familiar with as a creative events agency, but what does that really mean? How will AI, or any immersive technology, help your audience connect with your brand?<\/p>\n\n\n\n

To be clear, I\u2019m not a tech naysayer \u2013 far from it, in fact. There is absolutely a place for immersive tech in events, and we\u2019ve intentionally fostered close relationships with manufacturers so we have access to the best tools out there. The right tech, used at the right time, can be a gamechanger.<\/p>\n\n\n\n

But when tech is tacked onto an event with no strategic thought behind it, the result is a disjointed experience that distracts from the brand\u2019s message and leaves attendees confused and underwhelmed.<\/p>\n\n\n\n

\u2019What does \u2018immersive\u2019 really mean?<\/strong><\/h3>\n\n\n\n

Part of the problem is a growing confusion around what we mean by the word \u2018immersive\u2019. To some, the word is synonymous with VR headsets that transport users into entirely different worlds. For others, it\u2019s about creating a more engaging environment. And this ambiguity is a challenge: if we can\u2019t clearly define what immersive tech is, how can we use it effectively?<\/p>\n\n\n\n

Let\u2019s clear things up:<\/p>\n\n\n\n