{"id":7250,"date":"2024-03-28T06:00:49","date_gmt":"2024-03-28T06:00:49","guid":{"rendered":"https:\/\/live-event-concept.pantheonsite.io\/insights\/the-great-repositioning\/"},"modified":"2025-06-13T10:13:16","modified_gmt":"2025-06-13T10:13:16","slug":"the-great-repositioning","status":"publish","type":"insights","link":"https:\/\/www.eventconcept.com\/us\/insights\/the-great-repositioning\/","title":{"rendered":"The Great Repositioning"},"content":{"rendered":"\n
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Event Concept relaunches as \u2018EC\u2019 with new strategic offering and brand identity<\/h2>\n\n\n\n

Event Concept relaunches today as \u2018EC,\u2019 complete with a fresh positioning, brand identity and promise. As we approach our 30th<\/sup> anniversary in October, this repositioning provides new strategic capabilities which complement our trusted and established production offering. The move will allow us to deliver a seamless end-to-end experience for clients seeking agency strategy and execution under one roof.<\/p>\n\n\n\n

Starting out as a lighting company in 1994, we have consistently evolved to meet the changing needs of our clients. Over recent years, we\u2019ve transformed our capabilities from a production company to a full-service event agency, encompassing creative strategy and content. To facilitate this, we\u2019ve undergone an internal restructure to bolster our 120-strong employee base, now including key hires committed to this new market position.<\/p>\n\n\n\n

Adam Stanley, managing director, says: \u201cEC\u00a0is in an exciting period of growth as we continue to deliver major projects both in the UK and globally. Galvanizing 30 years of event expertise, this repositioning marks a significant milestone, empowering us to function as strategic allies to a diverse array of brands.\u201d<\/em><\/p>\n\n\n\n

\u201cBuilding a solid bedrock of team members at the core of a business that now houses all aspects of events \u2013 from strategy and concept through to production and execution \u2013 will ensure deeper collaboration with clients, as well as economies of scale and efficiency.\u201d<\/em><\/p>\n\n\n\n

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Author:<\/span><\/br>Elouise Mugridge, Event Industry News<\/div>

Originally published in Event Industry News. Read the original article here<\/a>.<\/p>\n<\/div><\/div>\n\n

Galvanising 30 years of event expertise, this repositioning marks a significant milestone, empowering us to function as strategic allies to a diverse array of brands.<\/div><\/section><\/div>\n<\/div>\n\n\n\n
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Moving with the times<\/strong><\/h3>\n\n\n\n

The brands that thrive in the future will be the ones that are the most agile, adds Abby Hartley, marketing director. \u201cAt EC, we\u2019re not simply rebranding; we\u2019re reshaping our industry presence. Our fresh positioning, brand identity and commitment mark a transformative shift which will enable us to cater to the evolving needs and ambitions of our clients.\u201d<\/em><\/p>\n\n\n\n

\u201cOur promise of \u2018making the extraordinary, everlasting\u2019 acknowledges the dual significance of the event moment and the enduring impact and value our events need to deliver. It comes from a place of confidence in knowing what it takes to make every event a success.\u201d<\/em><\/p>\n<\/div>\n\n\n\n

Our fresh positioning, brand identity and commitment mark a transformative shift which will enable us to cater to the evolving needs and ambitions of our clients.<\/div><\/section><\/div>\n<\/div>\n\n\n\n