Fred Perry
We turned a British icon into an exhibition
the Design Museum
The Challenge
EC was engaged to design and deliver an exhibition, conceived by Fred Perry and curated by The Design Museum, to celebrate the brand’s legacy. The aim was to highlight stories behind the label, showcase archive and contemporary pieces, and honour the tennis champion who inspired it all.
Our Solution
- We designed a futuristic exhibit combining vintage and contemporary objects, to bring the design process to life.
- Storytelling was enhanced through specially commissioned visuals, film footage, and interactive elements including audio interviews and commentary.
- Visitors were encouraged to connect with the objects, many of which were deliberately presented without protective glass.
- We used our expertise in bringing together brand and venue to design and build an art installation that was a truly informative, entertaining, and innovative experience resulting in a 10% increase in visitors during the exhibition period.
Can we create the extraordinary for you?
get in touchThe result
70
years of history curated
2
receptions
9
day exhibition
10%
increase in visitors during the exhibition period
”Thank you so much to all of the team at event concept for the amazing work in bringing 70 years of our history to life.” – Head of Brand, Fred Perry
Feeling inspired?
Speak to one of our team about creating the extraordinary for you.
