Uniqlo brand experience
Threads of innovation during London Fashion Week
Somerset House
The Challenge
The goal was to bring UNIQLO’s LifeWear philosophy to life through a free exhibition during London Fashion Week from three perspectives: art, science and craftsmanship. The key messaging needed to focus on innovation, quality, value and sustainability.
Our Solution
- Bringing to life the vision of design consultancy Pentagram, EC delivered expert event management, technical production, and scenic construction.
- Six zones were created in The Embankment Galleries at Somerset House to showcase the UNIQLO brand, including an introduction area with films and infographics via a videowall; large-scale art pieces made of UNIQLO garments and installations such as the HeatTech room designed by Japanese agency Rhizomatiks.
- Two late-night events were hosted by London-based online radio station NTS as part of the experience.
Can we create the extraordinary for you?
get in touchThe result
6
zones transformed
750m
custom-build space
72
hour rolling installation
2
late night events
14
individually designed exhibition spaces
225
crew onsite
Feeling inspired?
Speak to one of our team about creating the extraordinary for you.
