Booking.com Brand Activation Sponsorship
We Turned a Corporate Box into a Penthouse
The Challenge
In celebration of Booking.com’s sponsorship of the UEFA Women’s EURO 2022, EC were tasked with transforming a corporate box at Wembley Stadium into the Pitch View Penthouse. Two lucky guests were to be invited to watch the game and stay the night for a once-in-a-lifetime, money-can’t-buy experience.
Our Insight
To drive social sharing and generate PR coverage we needed to create a space that you would instantly want to Instagram. We also needed an environment that would resonate with our football audience.
Our Solution
Taking elements of the Beautiful Game and fusing them with the Booking.com brand, we were able to create a visually stunning space that reflected the world of football and Booking.com. Guests entered the room through a concrete tunnel reminiscent of stepping out onto the hallowed Wembley turf. Bespoke elements made the room a feast for the eyes with soft, green carpeting and pitch-marking designs working seamlessly to transform the box into the Pitch View Penthouse. Large mirrors expanded the space while stunning imagery of unique football pitches from around the globe were displayed in large format prints on the walls.
The Experience
The power of experience was fully realised as design and occasion collided. The guests had the best seats in the house to watch the incredible achievement of the Lionesses and were given the once-in-a-lifetime moment that we set out to provide.
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