Collaboration is critical to the future of healthcare, and events are the key to unlocking it
Collaboration is a huge topic in healthcare today. The industry is evolving extremely fast, and while that brings with it plenty of opportunity, it also creates new challenges. How do businesses educate their patients about complex health issues, for example? How do they introduce and integrate new healthcare technologies? And how do they manage an increase in demand for their services as people live longer lives?
Addressing these challenges requires collaboration, both within organisations and across the industry. Businesses and professionals need to be able to share their ideas, experiences and expertise, and collectively develop innovative solutions that combine the power of science and technology.
But facilitating that collaboration is difficult. The healthcare industry is a fragmented one, and few have the time, space or energy to think beyond their own day-to-day concerns.
Healthcare can’t drive progress within silos. There is a real need to foster cross functional learning and build bridges between teams, so the sector can collectively deliver its ambitions more quickly and effectively.
And in our view, events – both internal and cross-industry – are one of the most powerful collaborative tools there is.
Bupa’s story
Bupa is a healthcare brand that truly understands the power of events. As a leader in the sector, the business creates spaces where all key players are brought together to drive progress, from clinicians to technical experts. Powerful actions and outcomes have been delivered as a result.
As Katie Lansley, Director of Healthcare Strategy and Promotion at Bupa, says: “As the healthcare industry undergoes a rapid transformation driven by technological advancements and evolving patient needs, collaboration has become more crucial than ever. At Bupa, we foster collaboration in many ways, including cross-functional team meetings, joint research initiatives, partnerships with leading organisations and more. In-person and virtual events play an important role in bringing together the healthcare community.”
The annual Bupa Symposium is the perfect example of an event designed with collaboration in mind. We helped shape and create the inaugural Symposium last year, a full-day conference where healthcare leaders share insights and learnings from their recent work, and which celebrates the power of working together.
“Events like the Bupa Symposium are vital as they unite diverse expertise and foster innovative solutions to complex challenges,” Katie says. So impactful was the conference that Bupa is running it again this year.
Delivering lasting impact
In the healthcare sector, the stakes are high. The progress the industry makes has the potential to save lives. So, businesses want to get to solutions quickly – and for that, collaboration is vital.
At EC, we recognise the strategic power of events to drive collaboration, build community and expedite innovation, while delivering one-of-a-kind experiences which will help the industry thrive.
Events have the potential to deliver lasting positive impact and value, far beyond the moment in time of the event itself. As a health organisation, the biggest impact you can have is by combining forces. It’s by getting a multi-disciplinary team around the table and bringing science and technology together, so that businesses can make things happen, solve collective challenges, and push the industry forwards.
