New faces in our London office

As EC continues to grow globally, so does the incredible team behind it.

Our work has always been shaped by the people behind it, bringing together different perspectives across teams. As the business evolves, continuing to invest in that mix of experience and thinking is key to how we develop and deliver our work.

We’ve expanded our Growth team, now led by Chief Growth Officer Sophie Crosby, with new additions focused on strengthening our commercial approach. Alongside this, we’ve also welcomed new team members across our Production and Project teams, with further additions across the business.

Sophie Crosby – Chief Growth Officer

Sophie Crosby joined Event Concept as Chief Growth Officer to help shape the next phase of our growth, bringing together marketing, new business and sales under one joined-up strategy across the UK, US and beyond.

With over 20 years’ experience across live events, ticketing, martech and SaaS, Sophie’s career has taken a deliberately non-linear path through companies including Salesforce, Ticketmaster and Live Nation. That breadth of experience now comes together at EC, where she is focused on strengthening our commercial approach and building a more connected, insight-led pipeline.

Drawn to EC by both the work and the people behind it, Sophie is particularly interested in the role live experiences play in an increasingly digital world, and how meaningful, in-person moments create lasting impact. Working closely across the business, she is focused on aligning our creative output with long-term, sustainable growth, ensuring we continue to evolve alongside our clients and the environments they operate in.

Josh Caughey – Account Director

Josh joined Event Concept as an Account Director, working closely with clients to shape programmes around clear business objectives and deliver meaningful commercial value.

He has managed a broad range of events over nearly a decade, with particular strength in B2E, sales and employee engagement programmes. His focus is on helping clients create events that do more than land well in the room. He looks closely at what the business is trying to achieve, what the audience needs to leave with, and how the event can support both in a way that is useful and lasting.

With a background in live event operations and logistics, Josh brings a practical understanding of how events actually work. That foundation has allowed him to evolve into a more strategic role, where he looks to sharpen the initial brief, think clearly about purpose, challenge where needed, and build programmes that are fully aligned with business goals.

He began his career managing large-scale travel and live event programmes, including projects for up to 2,000 attendees and annual operations oversight for more than 12,000 festival and event travellers, before moving into the corporate events sector. Since then, he has managed accounts and projects for clients including ADP, Adobe, Arrow Electronics, BAE Systems, the Department for International Trade and the UK Hydrographic Office.

Tanya Abadir – Account Manager

Tanya, a native New Yorker, is a client‑focused account manager with experience delivering projects and managing relationships across the fast‑paced, high‑expectation environments of London, New York and Miami. She is known for building trust with clients, maintaining clear communication, and ensuring consistent, high‑quality delivery.

Working at the intersection of clients and delivery teams, Tanya plays a key role in managing project workflows, aligning stakeholders, and keeping activity on track from brief through to completion. Her client list across the years has included The United Nations, NBCUniversal, The Bill and Melinda Gates Foundation, Apollo Global Management, Santander, American Express, Samsung and more. 

With a strong understanding of client needs and operational delivery, Tanya is valued for her reliability, organisation, and ability to manage multiple priorities while maintaining a calm, professional presence. She is passionate about long‑term client relationships and delivering work that drives confidence and repeat business.

Helen Musgrove – Producer

Helen is an experienced Event Producer with five years of expertise spanning virtual, hybrid, and live experiences across the UK, Europe, and the Middle East. Helen has successfully delivered complex and memorable experiences for renowned brands including Microsoft and American Express. Specialising in virtual, hybrid, and live formats across a range of industries, Helen is passionate about leading projects from the ground up, ensuring every client’s vision is realised with care, creativity, and seamless delivery.

Julie Schjelderup – Junior Project Manager

Julie is an energetic, collaborative events professional with experience ranging from event coordination at KPMG to creative freelancing in digital marketing and content development. She thrives on blending structured planning with creative problem‑solving to produce thoughtful, well‑crafted work.

With a foundation in marketing and a sharp eye for detail, Julie has experience across end‑to‑end event management, stakeholder engagement, and content development. She brings a thoughtful, structured approach to every project, ensuring work is delivered with clarity, purpose, and a high standard of quality.

Julie is known for her calm, solutions‑focused mindset and her ability to manage multiple priorities in fast‑paced environments. She excels at cross‑functional collaboration and is committed to producing work that feels engaging, professional, and aligned with broader organisational goals.

Combining strong creative instincts with a disciplined, organised approach, Julie consistently contributes to projects that leave a lasting impression. Beyond her work, Julie has a strong interest in photography and enjoys exploring new places through travel, always seeking fresh inspiration and perspectives.

Yaa Kankam – Junior Production Manager

Yaa specialises in bridging the gap between creative ambition and operational precision, helping event ideas come to life with clarity, energy, and impact across complex production environments.

Her experience spans strategy, planning, logistics, budgeting, contracting, scheduling, and end to end delivery across brand activations, live experiences, and large scale events. She enjoys working at the centre of fast moving productions, keeping teams aligned, momentum strong, and creative concepts moving confidently from planning through to delivery onsite.

Having grown up between the UK, Ghana, Senegal, and the United States, Yaa brings a naturally global perspective to event production and collaboration, along with a strong ability to connect people and navigate diverse teams, clients, and working environments.

She sees event production as more than process. For Yaa, it is about creating the conditions where creativity can really thrive in real time. Through thoughtful coordination, foresight, and clear communication, she helps ensure projects stay on track while supporting the creative vision behind every experience.