Mailchimp Exhibition: Email is Dead

The Challenge

Turn the idea that “Email is Dead” on its head, building a space where Mailchimp’s impact is felt, heard, seen — and smelled.

Our Solution

• We collaborated with Intuit Mailchimp and Something SpecialStudios to conceptualise and deliver the “Email is Dead” exhibition, a holistic brand experience designed to spark curiosity, engagement and shareability.​
• Multisensory storytelling, including bespoke scent and soundscapes, evoked the essence of email and deepened emotional connection.​
• Interactive installations such as the Email Time Capsule and Personality Quiz brought our Participatory Design principle to life, encouraging play, reflection and co-creation.​
• Personalised touchpoints created moments of CuratedExclusivity, including a Smart Mirror Photo Booth, providingshareable digital content and personalised postcards.