Booking.com Brand Experience
We Bedazzled a Townhouse
The Challenge
Online travel website Booking.com challenged us to create the world’s most sparkly townhouse, a unique one-off experience available exclusively on Booking.com. We were asked to bring to life the creative vision of British fashion designer Christian Cowan by transforming a four-level Soho townhouse into the ‘House of Sparkle’. Guests lucky enough to book a stay for the night were immersed in a truly unique and sparkly experience.
Our Solution
Working with Christian Cowan, we ensured each space had a wow-factor that turned a blank-canvas event space into a unique one-off accommodation experience. Over the course of one day we transformed the exterior of the venue with 36,000 gold sequins and applied bucket loads of glitter and shimmer on everything from soft-furnishings to champagne flutes. Transforming a 2,000 square foot, four-storey townhouse into an immersive experience unlike any other
The Experience
Two guests per night were invited to relax in this magical glitter world and on arrival received a welcome gift of delicious drinks, snacks and sparkly games. Not only that, guests also received a selection of clothes designed by Christian Cowan, who has famously dressed the likes of Beyoncé, Cardi B and Lady Gaga, as well as the star treatment at our glitter makeover station.
Feeling inspired?
Speak to one of our team about creating the extraordinary for you.
