Waggel: BSAVA Vet Tradeshow

The Challenge

Waggel asked us to design and build their first expo stand for veterinary professionals, with a key goal of securing 500 email sign-ups in three days, all while standing out in a crowded show floor. 

Our Solution

• We used a strategic approach, getting under the skin of the brand, the audience and the industry landscape to understand how we could differentiate and attract.  ​
• Using our insights, we designed and built a stand that was fun, modern, and distinctive, featuring bold graphic prints and an inviting area for guests to sit down and start conversations. ​
• We drew crowds with a free-donut incentive, integrating an eye-catching donut wall into the stand design to capture data and stand out from competitors. The build was also designed to be repurposed at future veterinary shows, keeping it sustainable.