Norton Rose Fulbright

Five days to align a global partnership

W Hotel, La Llotja, El Nacional and Poble Espanyol

The Challenge

Amid a pivotal growth period, Norton Rose Fulbright needed to align 250 global partners spanning cultures and generations through a shared experience that inspired future focus and collective belief.​

Our Solution

The 5-day experience in Barcelona blended immersive content, premium environments and co-created workshops to maximise attention, emotional resonance and participation. ​

​The city itself became part of the design, with creative activations and curated moments encouraging partners to explore, engage and connect, strengthening unity and team spirit in and beyond the venue.

The Experience

NRF leaders reconnected after years apart, forged bonds across geographies, and left energised and ready to drive the next chapter of growth.

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