Seeing blue with Estée Lauder ​

The Challenge

Estée Lauder appointed EC to design an immersive VIP dinner to spotlight the Advanced Night Repair Eye Supercharged Complex. The brief was to create a striking experience for influencers highlighting the healing properties of blue light on sleep and skin, turning a scientific message into a shareable moment.

Our Solution

• We transformed the Saatchi Gallery into a bold, sculptural installation with suspended neon blue LED lights to embody the product’s message. ​
• The experience was built around our design principle of Curated Exclusivity, making every guest feel part of an invitation-only moment designed to inspire social sharing.​
• We produced a fully immersive dining environment, with projection-mapped content delivering brand storytelling directly onto the dinner setting. ​
• The campaign hashtag #AreYouSeeingBlue was projected throughout the venue to encourage content sharing and social amplification.