Stylist Brand Experience
We Brought the Brand off the Page
The Challenge
Stylist Live returned, in its brand-new home of Olympia London, to bring Stylist magazine to life through three days of experts, interviews, comedy, food, beauty and fashion exclusives. We were approached to produce the VIP Experience – an exclusive area where, working with an impressive collection of VIP partners, ticket holders were truly immersed in the Stylist brand.
Our Insight
To drive engagement with the Stylist brand and encourage social sharing we needed to create an elevated experience for the VIPS. One that fully immersed them into the Stylist brand. To encourage social sharing we also required light touch engagement mechanics alongside beautifully curated spaces.
Our Solution
Each touchpoint was expertly curated and designed to immerse our VIPS into the Stylist world. We created strongly branded event elements from custom bars to DJ Booths and registration desks, even a ‘swimming pool’ filled with blue foam squares and its very own ladder. Our technical experts ensured the whole experience both engaged attendees and ran seamlessly.
The Experience
Stylist’s post-show survey found that the 2000 VIP attendees were more inspired by the event than other ticket holders. By extending the impact of the VIP Experience beyond the event and its VIP attendees, Stylist gained a reach of over 100k from Stylist Live’s VIP related posts.
Feeling inspired?
Speak to one of our team about creating the extraordinary for you.
