Esquire Brand Experience
A Pop-up Members’ Club
The Challenge
Esquire Townhouse sees one of Britain’s most stylish magazine brands come to life over four days at London’s most exclusive pop-up members’ club.
As Hearst Magazines’ production partner we were tasked with bringing to life Hearst Live’s creative vision as we transformed the majestic 10-11 Carlton Terrace House into an immersive brand experience.
Our Solution
The full townhouse takeover and transformation saw us, working with Hearst Live and their key sponsors, create eight individual bespoke event spaces; all with their own technical and design requirements.
We expertly ran each space in tandem and ensured the whole experience was cohesive and created an integrated brand environment across Carlton Terrace House.
The Experience
The event saw talks by guests including England Footballer Peter Crouch, actor Kit Harington, and MP Chuka Umunna. Sponsors rooms included the BREITLING Loft and Games Room, the complimentary SEB MAN grooming parlour in partnership with Everyman Barbers, and the dedicated LG SIGNATURE Lounge & Screening Room.
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