The National Lottery’s 30th Birthday
AI Meets Art
Victoria & Albert Museum
The Challenge
To celebrate 30 years of the National Lottery, we were tasked with a striking projection onto the façade of the V&A. The challenge lay in balancing flawless technical execution with the need to honour the architecture while showcasing innovative AI-generated art.
Our Solution
- We managed the large-scale projection, ensuring seamless mapping across the museum’s intricate façade.
- We worked in close collaboration with creative partners to maintain clarity, vibrancy and impact of the AI visuals.
- Precision technical delivery was integrated with creative story telling to transform the V&A into a living canvas.
- EC balanced scale with sensitivity to highlight both theheritage of the building and the innovation of the artwork.
Can we create the extraordinary for you?
get in touchThe result
6
laser projections
6m
high
100
headphones
Feeling inspired?
Speak to one of our team about creating the extraordinary for you.
