Dentsu

Turning growth into a shared experience

Magazine London

The Challenge

Create an inspiring experience for the final event in dentsu’s Seichō series, capturing the theme of growth while reflecting the brand’s 120-year heritage and forward-thinking philosophy. 

Our Solution

  • We developed a creative concept rooted in Dentsu’s Sanpo Yoshi values, blending social impact with business purpose. ​
  • Taking inspiration from Sukiya architecture we designed an open, natural-feeling space using sustainable materials. ​
  • As the event centrepiece, a sculptural Sinamay blossom tree encouraged reflection, interaction and connection.​ The installation became a shared anchor across locations, inspiring unity and lasting memories.​
  • We designed a warm, inviting stage set with suspended Japanese paper umbrellas and layered lighting. 
Dentsu Seicho at magazine london, partner conference event by Event Concept, creative event agency and production company.
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The result

3
cities
16
scenic builds
6
events
2,500+
attendees
48+
speakers
“I have received an amazing amount of feedback from across the business, with everyone calling out the event experience and look and feel – you guys nailed it.” – Brand Marketing Director, dentsu

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