Uniqlo brand experience

The Challenge

The goal was to bring UNIQLO’s LifeWear philosophy to life through a free exhibition during London Fashion Week from three perspectives: art, science and craftsmanship. The key messaging needed to focus on innovation, quality, value and sustainability. 

Our Solution

• Bringing to life the vision of design consultancy Pentagram, EC delivered expert event management, technical production, and scenic construction.  ​
• Six zones were created in The Embankment Galleries at Somerset House to showcase the UNIQLO brand, including an introduction area with films and infographics via a videowall; large-scale art pieces made of UNIQLO garments and installations such as the HeatTech room designed by Japanese agency Rhizomatiks.  ​
• Two late-night events were hosted by London-based online radio station NTS as part of the experience.